You Hotel in Deville launched a July holiday attraction inspired by the story of Peter Pan. Camp Encantado runs throughout the month for children and adults in the network.
Until July 31, Peter Pan and his gang are at the origin of games in hotels, ensuring the amusement of children, who are increasingly present in the units of the chain. In 2022, there were over 5,000 children during the same period, and for this year Deville is ready to provide vacation experiences.
The entire accommodation offers activities themed around the characters of Neverland. Upon arrival at the hotel, parents can request items that are part of the devil kids for Peter Pan’s Enchanted Camp, such as the cabins for the rooms, subject to availability, and the coloring kit.
At recreational activities, games and games will be themed, among them there is the Chinese shadow theater and costume workshops for the characters to entertain adventurers of all ages. At Deville Prime Salvador, activities take place every day, with the presence of recreators. In the other units they take place on different days during the month of July and it is necessary to check the dates in each hotel. The children’s menu also features new holiday specials, such as the Peter Pan burger.
And, for the campaign created to publicize the attractions of the enchanted camp of Peter Pan, Rede Deville used image creation resources with the use of artificial intelligence. The characters and their friends were created using the Midjourney tool.
“I challenged the marketing team and the agency to try something with artificial intelligence in the winter holiday campaign. We’ve used it before in texts for blogs, websites , inbound marketing and sales. We decided to use the Peter Pan theme and based on that brief, we developed the characters with the new technology”
Flavia Zülzke, Director of Marketing and Sales
In addition, the network offers special advantages such as a discount on the daily rate for those who use the ‘FERIAS’ coupon on reservations on the site and also free for children. Nevertheless, it is necessary to consult the policy of each hotel.
It should also be remembered that Rede Deville accepts pets.
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