More than 40,000 people visited NBA House 2022, a themed space set up in the Shopping Eldorado car park (São Paulo), during the 2022 Finals.
Across nearly 4,000 sqm of Instagrammable space, partner activations, experiences and digital court, fans of all ages, music, TV and entertainment celebrities, athletes, influencers and content creators have passed.
For 20 days, in the middle of the decision that led the Golden State Warriors to the seventh championship – they beat the Boston Celtics 4-2 – the league’s home became the “heart” of the NBA in Brazil.
“Brazil is the country of the NBA! It was a very special season, a unique season, and it was great to celebrate this 75th anniversary alongside our fans, friends and partners, in a vibrant and moving reunion.
We are very happy with the success of the NBA House, it was amazing to see the energy and joy of everyone who passed through the house during these almost three weeks, showing the passion for the orange ball. Now we are starting to think about the next season and for sure we are going to surprise: lots of cool stuff is coming!” – said Rodrigo Vicentini, head of the NBA in Brazil.
The biggest NBA activation in the country, the venue hosted 21 Fan Day sessions (daytime) and six Game Nights (nighttime events with game exhibition) – in addition to the opening night, with an exclusive show of Ludmilla, invited by Bud .
At the NBA House, in addition to showing the six games of the 2022 Final on the 45m² screen, a program full of attractions, including concerts, DJs, dance teams (Phoenix Suns and Atlanta Hawks), mascots (Detroit Pistons and Atlanta Hawks), dunk team (Phoenix Suns) and the visit of Jordan Kilganon, the ‘flying Canadian’, the greatest dunker in the world, who thrilled the public.
Nobody left home without a photo with the ‘Diamond Ball’, the biggest symbol of the 75-year-old season. And not without a souvenir: in addition to the distribution of gifts on the digital field, the NBA Store offered a wide variety of official and licensed products, including the exclusive NBA House and 75th Anniversary collections.
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The house also extended the red carpet to receive names such as Ronaldo ‘Fenômeno’, Marcos Mion, Casimiro Miguel, Paulo André, Eliana, Léo Santana, Raulzinho, Xamã, Fred (Desimpedidos), Viih Tube, Glenda Kozlowski, Bruninho, Zé Roberto, Bruno Caboclo, Amaral, Antonia Morais, Giovane Gávio, Cid Não Salvo, Caio Cabral, Lu Rippi, Janeth Arcain, Oscar Schmidt, Gaules and Yasmin Brunet, among many others.
In addition, nearly 4,000 young people and children from schools in the state of São Paulo, who are part of the jr. nba, and boys and girls from the NBA Basketball School Network visited NBA House at the league’s invitation.
Those who visited the NBA House found an exhibit of memorabilia, 75-year themed areas, the Larry O’Brien Trophy, Game Arena, Espaço Kids, Food Park and participated in activations by partners: Budweiser, Sadia – which even took on mascot Lek Trek -, Subway, Ruffles and Gatorade, plus special ESPN coverage on location.
Those who stayed “at home” did not miss a detail of the house. Through the NBA Brazil YouTube channel and official profiles, live streams and exclusive content took the entire country inside the NBA House.
And the figures are impressive: 2.1 million views and 240,000 hours watched on the official channel, in addition to 14 million views on social networks. The ‘PodPah’ podcast was in attendance anchoring three live episodes straight out of House.
if ‘Diamonds are forever‘…the NBA’s 75th anniversary celebration has made history. We appreciate the invitation of NBA Brazil, we were present on the scene and attest exactly to all that is written, satisfied and impacted fans. Long live basketball!
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