It seems that Netflix has hit the nail on the head with the end of the account sharing policy and is starting to see the first positive results.
In the second quarter of 2023 and already with the new strategy applied in several countries, the platform reached 6 million new subscribers worldwide.
A new sharing policy is already in effect in more than 100 countries
When Netflix’s new account sharing policy was confirmed, there were many predictions that the platform would jeopardize its future and lose to its direct and fierce competition.
But it seems that after all, this strategy brings exactly the desired results. According to information published today, in the second quarter of 2023 and with this policy already applied in several countries, the platform managed to add 6 million new subscribers to its service.
This figure translates into an 8% increase in its customer base. Rumor has it that the company has already communicated the good news to its shareholders, through a letter. This was most likely the origin of the information now leaked.
It is recalled that the streaming platform has changed its account sharing policy, which is now paid. The policy is already in effect in over 100 countries, showing Netflix’s commitment and commitment to ending account sharing between users outside of the same residence.
On the other hand, the platform has also made some changes to its plans, removing the basic plan in some countries (United States, United Kingdom and Canada) and adding a more affordable option, supported by commercial spaces.
It should also be noted that Netflix has also made it easier to transfer profiles from old accounts to new ones, so as not to lose users on its service.
On the sidelines of this novelty and in an interview, the co-CEO of the company, Ted Sarandos, commented on the strikes of actors and screenwriters that are now taking place in Hollywood. According to the official, Netflix wants to reach a fair deal, but has already cut its spending forecast by about $1.5 billion, to minimize the impact of these strikes.
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