Although marked by low temperatures on the thermometer in the morning, this Friday afternoon (16) warmed up in the heart of São Paulo. It is because the Santander (SANB11) and the live brazilian nation announced an exclusive partnership for concerts in Brazil, with a concert by the singer Alanis Morissette.
With the new campaign “A Música Chama”, the Spanish bank will act as official sponsor of the production company for two years, with the possibility of renewing the contract for a “sustainable partnership”.
“It improves the ability to execute. If we were already strong, we will become stronger,” said Alexandre Faria, vice president of Live Nation Brasil, during a press conference.
“We are very proud to partner with Live Nation Brasil on this journey,” said Bibiana Berg, Head of Experiences and Culture at Santander Brasil. “Our customers will have access to exclusive events, special pre-sales and other benefits.”
The agreement between the bank and the producer will guarantee Santander customers access to exclusive ticket presales, as well as the right to a differentiated installment plan, with two installments more than users of other cards.
In addition, Santander says it will have exclusive spaces and boxes on event days for bank customers.
For entertainment enthusiasts looking to rent a Santander card, the bank will offer an annuity waiver until June 2024 to anyone who rents a credit card between now and June 21.
It is important to note that the exemption offer will be made when activating the account before June 30 of this year.
Santander and the show of Alanis Morissette
The agreement was formalized with the announcement of a concert by Canadian singer Alanis Morissette. Winner of seven Grammys, the artist’s last performance dates back 12 years.
Alanis’ show will mark the first attraction of the partnership between the companies, which aims to bring “great international artists” to Brazil.
Asked by reporters about rumors that the partnership will bring Beyoncé to Tupiniquin land, representatives from Live Nation and Santander gave no indication that the “Queen of Pop” would be coming to the country.
In any case, it should be mentioned that during the tour I Am… World Tourheld in 2009, Beyoncé has already performed one of Alanis Morissette’s songs, You have to know.
But back to Alanis then. The Santander event revealed that the Canadian artist’s tour will pass through Latin America, with shows in Mexico and Brazil.
This way, the presentation will take place in a single day, on November 14, at the Allianz Parque, in São Paulo.
Presales for the event will open on June 20 and 21, exclusively for Santander Bank customers.
For their part, sales to the general public start from 10 a.m. on June 22.
It should be noted that in the case of the Alanis show, Santander will grant the right to extended installments in five installments, while other cards can pay up to three installments.
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