As the world’s leading platform in the sports fan token segment, Socios.com announced this Wednesday (4) a multi-year partnership with the league representing the biggest football championship. Soccer of the United States, which also includes teams from Canada, Major League Soccer (MLS).
According to the release, MLS wants to leverage the expertise of Socios.com to increase fan engagement through blockchain technology, which involves an official loyalty program for at least 26 of MLS’s 29 member clubs, to starting with the 2022 season, which involves a rewards program. , such as participation in surveys, sweepstakes, prediction contests related to match results, among others.
The agreement also opens up space for the development of new products in the years to come. One of them is the launch of a mobile application for MLS fans to promote the internationalization of clubs to Europe, Asia and South America.
At Major League Soccer, our team at Emerging Ventures is always looking for ways to apply the latest technology to provide younger, more tech-savvy North American fans with new opportunities to meaningfully connect with our players and our clubs. We look forward to continuing our progressive approach to blockchain technology in MLS with Socios.com, said Chris Schlosser, Senior Vice President of Major League Soccer’s Emerging Ventures.
Owner of a portfolio that already includes more than 130 major sports organizations around the world, Socios.com also celebrated the partnership:
Partnering with MLS to explore what will become of the best iteration of our blockchain-based fan engagement product is truly exciting,” said Max Rabinovitch, CSO of Socios.com.
The partnership also includes the integration of Socios.com into the social media channels of MLS and clubs that have joined the partnership, which was announced days after the company signed a three-year contract with the star of the Argentinian football Lionel Messi, who became an ambassador. of the world’s leading fan token issuing company, as reported by Cointelegraph Brasil.
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