Encouraging the practice of physical activity is the main objective of Challenge Day, which takes place this year on Wednesday 31 May. This will be the 29th edition of the global campaign to encourage the practice of physical and sports activities carried out by public and private institutions in 14 Latin American countries. Sesc Ceará has prepared several free activities open to the public that will take place both in the units and in public spaces.

In an effort to leave no one standing still, the campaign encourages the practice of at least 15 minutes of activity and carries the slogan Challenge Day: much more than a day. This edition aims to raise awareness among public managers and institutions to develop community projects focused on sport, physical activities and urban mobility, using content related to the concept of tactical urbanism, a comprehensive methodology to stimulate the occupation of urban spaces for people.

“It’s important that people try to exercise, look for a physical activity that gives them pleasure and satisfaction, like a walk in the fresh air, for example. This year’s Challenge Day brings this proposal, to occupy public spaces for the practice of physical exercise and the Sesc, as a great supporter of sport, participates once again by offering free courses and activities at the public,” said Sesc Ceara’s leisure program manager, Arquimedes Pinheiro.

In Fortaleza, the program will take place at Praça do Ferreira, Sesc Fortaleza Unit and Praça dos Estressados, Avenida Beira Mar, at different times, between 7 a.m. and 6 p.m. Among the options, slackline, fit dance, pilates, yoga, functional circuit, aerobike, judo, recreation for children, physical evaluation, and many others.

In Cariri, the activities take place in Juazeiro and Crato, both in the units and in the public spaces of the cities. Gymnastics, stretching and yoga classes; gymnastics, judo, cycling and sports challenges; cross-training and recreation with inflatable toys are some of the activities that will be available. There will also be a Challenge Day program in the Sesc units of Crateús, Ibiapina, Iguatu, São Gonçalo, Sobral, Aracati and Quixeramobim. To view the full program, simply access the link.

CHALLENGE DAY

During the Canadian winter of 1983, Saskatoon Mayor Clifford Wright suggested everyone go for a walk to warm up. The following year, Clifford invited the nearby town and they both took the walk together. The essence of Challenge Day was created. The campaign is a global initiative of the Association for International Sport for All (TAFISA) which, in the Americas, is coordinated by Sesc São Paulo and has the institutional support of the International Sport and Culture Association (ISCA ) and the United Nations Educational, Scientific and Cultural Organization (Unesco).

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Challenge Day: much more than a day

• Date: May 31
• Calendar here