The Canadian government is suspending ads on Facebook and Instagram in response to Meta’s plan to shut down access to news on its platforms in the country.
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The dispute arose when Prime Minister Justin Trudeau’s government passed the Online News Act (Bill C-18) which requires digital platforms to enter into financial agreements with local publishers to publish news content.
The proposed law covers newspapers and news magazines with a digital presence, giving permission to trade individually or in groups.
The bill builds on similar legislation in Australia, which led Meta to temporarily block users from viewing news content and posting links to articles in that country in 2021.
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Heritage Minister Pablo Rodriguez, who announced the suspension of ads Wednesday in Ottawa, said the government was spending about C$10 million (R$36.4 million) a year on ads on Facebook and Instagram.
Separately, media company Quebecor Inc. said it was removing all ads for its subsidiaries and business units from Meta’s platforms. Cable TV operator Cogeco Communications also said it would do the same.
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