Main sponsor of FC Barcelona, ​​Spotify will use the global audience of ElClásico to promote a historic milestone for its platform: the 50 billion streams of Drake, the first artist to reach this milestone on the service.

For this, during the classic against Real Madrid, this Sunday (16), the music streaming platform will leave the uniform to make way for OVO Sound, the record company of the Canadian rapper whose logo is an owl.

Drake himself announced the collaboration on his Instagram profile, sharing an image of the shirt with his followers.

“It doesn’t seem real, but it is,” he wrote.

“We were so excited to celebrate one of the biggest games of the year and celebrate Drake’s milestone as the first artist to hit 50 billion streams. We’ve always said we want this partnership to be a celebration of fans, players and artists on a global stage, and there’s no bigger stage than ElClásico,” said Marc Hazan, Vice President partnerships at Spotify.

It’s the most innovative moment in Spotify’s partnership with Barca so far, which promised to bridge the gap between music and football when it was announced earlier this year. It remains to be seen if the limited edition shirts will go on sale at a later date.

It should be recalled that when announcing the agreement with the Spanish club, Marc Hazan underlined the desire to explore half-time shows or to bring artists to the stadium, while confirming that the women’s team of the Spanish giant is in its plans.