Canadian journalist and presenter Lisa LaFlamme, one of Canada’s biggest names in journalism, was fired after she decided to go gray and stop dyeing her hair blonde. Lisa made the decision during the pandemic and she currently has gray hair. “At 58, I always thought I would have a lot more time to tell more stories that impact our daily lives,” LaFlamme said.
In a statement, Bell Media President Mirko Bibic said Lisa’s hair color was not the reason for her departure from the network, but rather a staff readjustment. However, a report by the journalist Poppy Harlow, of CNN, claimed that the reasons were ageism (bias related to age), sexism and the fact that the journalist assumed her gray hair. Also according to Harlow, inside information reveals that “the bigwigs didn’t like to see a gray-haired woman in charge of the paper.”
Lisa LaFlamme Former CTV National News reporterReproduction / TVC
Lisa LaFlammeShe is a renowned journalist in Canada
Lisa The FlameReportedly fired for turning gray hair
Lisa The Flame0
The journalist had been with Bell Media for 30 years, the last 11 as a presenter. On her Twitter, Lisa expressed her outrage at the situation, saying it was “crushing to leave CTV against their wishes”.
After the resignation of the presenter, a movement in her favor grew stronger. Some companies around the world have campaigned against the harm suffered by the journalist. Wendy’s, a traditional American fast food company, replaced the iconic red-haired girl in its logo with a gray-haired girl:
Because a ⭐️ is a ⭐️ regardless of hair color. #LisaLaFlamme #NewProfilePic pic.twitter.com/g7i7kqwYrw
— Wendy’s 🇨🇦 (@WendysCanada) August 25, 2022
“Getting old is beautiful. We should all be able to do this on our own terms and without consequences,” Dove wrote in an Instagram post, encouraging her followers to change their profile pictures to gray in support of the journalist. check:
“Internet fanatic. Evil organizer. Tv fanatic. Explorer. Hipster-friendly social media junkie. Certified food expert.”
