An action intended to raise awareness hot park – water park of the Aviva group in Rio Quente (GO) – in the big Brazilian cities, buoys with logos will be needed to transport passengers. The cities of São Paulo, Goiânia, Fortaleza and Uberlândia will receive the activation, which has the Cartaxi company as its partner.

The initiative, which offers an unusual and fun experience, is part of the “Warm Winter” campaign, for the July holidays, and will take place throughout the month, with prizes for those lucky enough to receive the Hot Park floating car when requesting a car.

“To promote a playful immersion in elements of the hot park For people who aren’t there, it’s the way we’ve found to give new meaning to daily car journeys by app in big cities and, at the same time, present it as a leisure option with a mild climate and naturally heated water, even in winter, in addition to stimulating curiosity to know what it’s like to be, in fact, in the middle of the experience we offer”, underlines Aviva’s General Manager of Marketing and Sales, Miguel Diniz.

“The action is a way to make tangible the creativity, innovation and emphasis on entertainment that Aviva develops in its activities and communications. This initiative is an extension of what we offer every day to those who visit us”, underlines the executive.

During the month of July, the car buoys will travel 100 kilometers a day and will circulate for five days in each of the participating cities – São Paulo, Goiânia, Fortaleza and Uberlândia – starting on the 10th, 13th, 16th and 19th of the month, respectively. For the duration of the campaign, passengers who board these cars will be able to win park tickets, discounts and other themed gifts, such as visors.