The startup is launching a new multi-channel advertising film to inspire travellers.

Buser, the largest bus travel intermediation platform in Brazil, returns to television this year with a new advertising campaign. With the signature “Discover your experience”, the communication debuted on Thursday (6/8), bringing films and content in different formats that seek to inspire audiences to explore more destinations and discover new things. To guide these discoveries, the company highlights the new travel categories, now available on the website www.buser.com.br/descubra, in which more than 700 destinations are organized according to 10 different filters, such as Beach, Countryside , Both and plays.

One of the main elements used in campaign pieces and advertisements are photo and video sequences that look like personal recordings, with the aim of generating a connection with the public and showing what the experience of knowing a destination. In total, there will be 4 films, each exploring a different category of travel. In one of the advertisements, which features four friends traveling in nature, the aim is to highlight the Beach category, which includes cities on the coast, such as Búzios (RJ) and Arraial do Cabo (RJ) . The second film, which shows scenes of couples with beautiful landscapes in the background, highlights the A Dois category, which includes destinations such as Paraty (RJ), Ouro Preto (MG), Mariana (MG) and Tiradentes (MG).

“Our goal is to focus on the incredible things that the passenger can experience in this destination and the memories that this trip brings, and in the end to show that he can experience all this trip in Buser”, says Luiza Guimarães, marketing manager at Buser. . “Over the past six years, we have produced different types of advertising: film on football stars, brand positioning campaign, commercial communication, series with artists to build the brand and actions focusing on the functional attributes of our product. . But this is the first time that we talk about experience. There is nothing more inspiring than revisiting our travel memories – it goes beyond getting the passenger to their destination, it is part of their life,” adds the executive.

Planned and produced in-house by Buser’s in-house agency, led by Luiz Buzetto, the campaign will run throughout June. In addition to movies on television and digital formats in paid media, it can be seen on the brand’s channels on Instagram, Youtube, TikTok and Facebook. Communication also includes actions with influencers and the CRM.

About Buser

Buser was born with the mission of promoting better transportation services at more affordable prices. Inaugurating a so-called collaborative charter service, the company has innovated by digitizing the experience of setting up charter groups. Through the Buser platform, travelers can connect with charter bus companies, sharing the final freight bill. The startup also offers other services, such as reselling tickets in partnership with bus companies that operate with fixed lines. With over 9 million registered customers, the company has hundreds of partners (including freighters and larger vehicles), using up to 1,000 buses in peak season. The startup transports 20,000 passengers a day across the country. For more information, visit: www.buser.com.br.