an initiative environmental international project is about to arrive in the favela of Rocinha, with the proposal to reduce the waste that ends up in the sea in São Conrado. The Canadian company Plastic Bank opens, next Wednesday (08), the selective collection agency »Rocinha recycles”, which intends to eliminate, in an initial phase, more than 30 tons per month of plastic that would pollute Rocinha and, at the same time, Praia de São Conrado.

The operation of the company is based on an innovative and technological methodology, which has already prevented more than 2.5 billion pets from reaching the oceans in various parts of the world.

The main target of the program is floating waste, which ends up in the sea because, in most cases, the materials are not properly collected and disposed of. In addition, “Rocinha Recicla” intends to turn plastic waste into an economic asset, since residents and collectors of the project will receive a bonus paid per kilo. The initiative is sponsored by SC Johnson.

In practice, the company partners with collectors and collection centers located at a distance of up to 50 km from areas likely to be affected by plastic pollution, such as the São Conrado sea. Once this step has been taken, a movement to professionalize collectors begins, which requires registration in an application using blockchain technology.

The blockchain is a database distributed on the Internet, with certifications that guarantee the authenticity of each operation, the same logic used by cryptocurrencies. In this way, collectors can receive other bonuses in addition to the value of the value by weight, for each kilogram of plastic collected.

After collecting the plastic, the material is transformed into a new material, called social plastic. This product receives a seal that guarantees and informs about all the stages of material transformation, followed by the blockchain, making the operation safer for companies. The trend is that big companies around the world are starting to buy social plastic to package their products.