Canadian player covers Nike symbol in protest against the brand

Jonathan David, Canadian National Team Forward Soccer, protested at Nike covering the company logo after scoring one of the winning goals against the hosts of the upcoming World Cup, in their last friendly match. The match took place yesterday (23), at the Generali-Arena.

The brand’s famous ‘swoosh’ has been concealed in protest at the fact that a new design is not available for the team at this year’s World Cup, for which Canada’s ranking is historic, as they only faced Mexico in 1986, losing all three games and conceding five goals. for none marked.

Unlike other teams, Canada will have to wear the kit released mid-last year for qualifying, and the reason, although not officially disclosed, suggests the brand did not believe in the team’s standings.

At the time of signing the contract, the team was ranked 78th in the FIFA rankings, with eight CONCACAF teams ahead of them, making the materials company. The company, on the other hand, justified that Canada “follows a different cycle” when it comes to renewing the kits. See the moment:

Even with protests, creating a new uniform for the team by November is unlikely, as the process of designing, approving and creating a complete new uniform takes around 18 months, which would have should have started in March of last year.

Julia Fleming

"Prone to fits of apathy. Beer evangelist. Incurable coffeeaholic. Internet expert."

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