Canadian player covers Nike symbol in protest against the brand

Jonathan David, Canadian National Team Forward soccer, protested at Nike covering the corporate symbol after scoring one of the winning goals against the host team of the upcoming World Cup, in their last friendly match. The match took place yesterday (23), at the Generali-Arena.

The brand’s famous ‘swoosh’ has been covered up in protest for not making available a new design for the team at this year’s World Cup, for which Canada’s ranking is historic, as he only played in Mexico in ’86, losing all three games and conceding five. goals for none scored.

Unlike the other selections, Canada will have to use the uniform released in the middle of last year to contest the qualifiers, and the reason, although not officially disclosed, suggests that the brand did not believe in the team’s ranking.

At the time of signing the contract, the team was ranked 78th in the FIFA rankings, with eight CONCACAF teams ahead of them, making the materials company. The company, on the other hand, explained that Canada is “following a different cycle” when it comes to kit renewals. Look at the moment:

Even with protests, creating a new uniform for the team by November is unlikely, as the process of designing, approving and creating a complete new uniform takes around 18 months, which would have should have started in March of last year.

Julia Fleming

"Prone to fits of apathy. Beer evangelist. Incurable coffeeaholic. Internet expert."

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