Although Kimberly-Clark announced last week that it would withdraw from the consumer tissue business in Canada – meaning the brand will no longer have a presence in supermarkets or local retail stores – its institutional line will continue. to be produced and marketed.

Thus, items that manufacturers sell directly to businesses such as hospitals, medical practices, hotels, etc. will not be affected, according to the company’s media relations department. “We will also reconfirm that the Huntsville facility will remain open and fully operational as it is today,” he said in an emailed statement.

“The decision was incredibly difficult for us, and we are grateful to the consumers who have let us into their homes over the decades, as well as our retail partners for their support,” said Todd Fisher, vice president and general manager. Kimberly-Clark Canadian. last week. “We operate in a very constrained supply environment and, despite our best efforts, we have faced unique complexities in the fabrics business. This decision will allow us to redirect our resources to better focus on other brands in Canada and meet the needs of our consumers with continued innovation and value.

Kimberly-Clark’s plant in Huntsville celebrated its 50th anniversary of operation in 2021. It is the company’s only plant in Canada.

Kimberly-Clark is headquartered in Texas, USA, and has a global sales presence in the Americas, Middle East, Europe, Africa and Asia-Pacific.

Other multinational brands, including Kleenex, Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites hand towels, will remain unchanged.