The card includes stickers taken from the jerseys worn by the athlete. (Goldin Goldin/Handout via Reuters)

By Amy Tennery

NEW YORK (Reuters) – Auctioneers are hoping a unique star LeBron James card will fetch $6 million when it goes up for auction this week. The “Triple Logoman” card, a single-issue card featuring the 18-time NBA All-Star, includes stickers taken from the jerseys James wore with the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers.

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Issued by Panini as part of its 2020-21 “Flawless” collection, the card sparked a frantic hunt among collectors, including Canadian rapper Drake, who bought 10 boxes of pricey basketball cards in a failed attempt to locate it.

“The best comparison I can use for the modern reader is to imagine Willy Wonka (and) the Chocolate Factory, looking for that golden ticket,” Ken Goldin, managing director of the auction house, told Reuters. Goldin.

“And then imagine there was only one golden ticket instead of five.”

The card was discovered after a year-long hunt among collectors during a live event on social media.

Goldin has called it the “holy grail” of sports collectors and believes it could challenge the record for the most expensive sports card, surpassing the $6.6 million paid for the Honus Wagner T-Baseball card. 206 in August.

James, four-time NBA MVP, already holds a coveted place in the hearts of collectors

An “ultra-rare” rookie card signed by the four-time NBA champion broke the record for the most expensive basketball card ever sold last year, reaching $5.2 million.

The auction for the “Triple Logoman” card opens on Wednesday and ends on June 25.