Leila Pereira’s company will invest 500 million reais to manage and modernize the Barueri Arena

Fourth richest woman in Brazilaccording to Forbes, Leila Pereira sits on many chairs Palm trees. He has sponsored the club through Crefisa and FAM since 2015, is a creditor of the association, president, owner of the plane used by the delegation for travel outside of São Paulo and will now manage the Barueri Arena, stadium which will be used by the team in the latter part of the season.

A Créfiparsociety of Crefisa Groupwon the call for tenders opened this year by the Town Hall for modernization, operation, interview It is management of the Arena Barueri, located in the metropolitan area of ​​São Paulo. The municipal management transferred the administration of the stadium to the private sector, justifying the difficulty in meeting the high costs generated by sports equipment.

As indicated in the concession notice, to which the Stadium had access to it, the estimated value of the contract is 525 million reais. The amount corresponds to the value of investments and mandatory operating expenses and costs estimated to fulfill the obligations of the agreement, combined with the sum of the grant values.

Once the contract is signed, Leila Pereira’s company will be responsible for managing the stadium for 35 years. The deal has not yet been finalized as bureaucratic details remain to be worked out. After that, the official announcement will be made.

Arena Barueri will be managed by Leila Pereira’s company Photograph: Disclosure/Secom Barueri

According to the notice, the company that wins the concession will have to promote the installation of synthetic turf and will be responsible for modernizing the stadium. You will also have the right to commercially exploit the arena and the option to change the name of the venue, with the option to “preferably” keep Barueri in the nomenclature.

Among the rewards, it is also planned to restore the painting of all buildings, facilities and other elements that make up the Arena Barueri, such as facades, interior walls, stands, sports seats, guardrails, roofs and capitals. In the opinion, the Town Hall suggests the construction of a room for people with autism spectrum disorders (ASD).

Palmeiras, aware that it will not be able to play certain matches at the Allianz Parque due to the concert schedule, has been taking care of the pitch at the Barueri stadium for weeks, where the first match of the tournament was played this year. final of the Campeonato Paulista. against Água Santa.

Since July, when Leila met the mayor of Barueri, Rubens Furlan, the club has reached an agreement with the town hall. Scheduled for October 8, the classic with Santos, for example, will be played at the stadium because there will be two shows by Canadian singer The Weeknd on the 10th and 11th at the Allianz Parque.

Of the nine home matches Palmeiras are scheduled to play this year, at least four will be played away from Allianz Parque. In addition to the duel with Santos, the matches against Athletico-PR, Internacional and América-MG, all for the Brasileirão, will also not take place at the Palmeiras arena. And it is likely that these three engagements will also have the Arena Barueri as a stage.

President of Palmeiras, Leila Pereira is accused of accumulating conflicts of interest Photograph: Marcelo Chello / Stadium

Palmeiras opponents and supporters point to another conflict of interest involving Leila, owner of the companies that have sponsored the club since 2015, president and also creditor of the association, which still owes Crefisa 43 million reais.

A group of advisors demand transparency from Leila and accuse the agent of using the club to increase his assets. Recently, they conducted a formal investigation and asked to discuss situations in which they believe a conflict of interest exists.

They also want to discuss sponsorship contracts and aspects of hiring Placar Linhas Aéreas S/A, the president’s own company to provide air services to Palmeiras, in addition to basic information, such as insurance, compensation and liability for any further losses as the team has more problems on the plane.

The businesswoman denies the existence of a conflict of interest and always repeats that she submits all her decisions to the Fiscal Orientation Council (COF), within which, Leila guarantees, the relationship between Placar and Palmeiras will be soon to be discussed.

Benjamin Allen

"Evil pop culture fanatic. Extreme bacon geek. Food junkie. Thinker. Hipster-friendly travel nerd. Coffee buff."

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