On Running has decided to invest heavily in triathlon. The strategy was reinforced after Norway’s Gustav Iden won the Ironnan World Championship title in Kona, Hawaii last year, sponsored by the Swiss sports brand. For this year, the company has signed the Norwegian Kristian Blummenfelt (Olympic champion in Tokyo 2020), the American Chelsea Sodaro (Ironman world champion in 2022) and the Canadian Paula Findlay (Ironman 70.3 finalist also in 2022) .

With the agreements, the objective of the four triathletes is to reach the peak of physical form in July of next year, when the Paris 2024 Olympic Games are held.

“On Running brings together some of the biggest names in world triathlon in its team and reinforces the position of the brand which always invests in technology to take athletes further. With Blummenfelt, Sodaro, Findlay and Iden, the brand will have a great opportunity to inspire young people to always seek their best performance,” commented Fabiana Alves de Oliveira, marketing manager at On Running in Brazil.

Created in 2010, On Running aims to “revolutionize the feeling of running by developing highly durable products using innovative technology”. The brand’s ambition is to “change the world of running and high performance sports”, with sustainability as one of its main objectives, with a global commitment to reduce greenhouse gas emissions. greenhouse in its production, providing products with the lowest possible environmental impact.

Next week will mark a year since the brand formalized its second visit to the country with the promise of further stirring up competition for the feet of Brazilian runners. The flagship of the Swiss company is the Cloud technology, present in all the brand’s sneakers, which offers lightweight sports shoes that adapt to the step of each athlete.

In all, On Running has more than 30 sneaker models, which are sold in approximately 6,500 specialty stores in more than 55 countries. Since 2019, the company has had former tennis player Roger Federer as an ambassador, investor and even designer of certain products..