Ryan Reynolds’ Midas Touch: How The Actor Is Turning Businesses Into Billion-Dollar Businesses | Companies

Ryan Reynolds — Photo: Getty Images

Besides being a movie star and philanthropist, the actor Ryan Reynolds he also has exceptional business acumen.

Among his most recent successes is the mint mobile, a prepaid phone plan company. Less than five years after acquiring a 25% stake in the company, Reynolds managed to elevate the company to $1 billion in revenue. Last week the T-Mobile announced its intention to buy Mint in a $1.35 billion. T-Mobile CEO Mike Sievert praised Mint’s “marketing formula” that revolves around Reynolds, the report points out. The bustle.

  • The 20-year-old who founded a billion-dollar company

Another Reynolds venture that paid off was the creation of the Maximum Effort production studio, which the actor co-founded in partnership with former 20th Century Fox executive George Dewey, in 2018. The company is building a production in Canada and will launch its own channel network on FuboTV, in which it has a stake.

Also in 2018, the actor acquired a stake in Davos Brands’ Aviation Gin – sold in 2020 for $610 million to Diageo, a global beverage maker. Davos Aviation has always had the right marketing strategy, going viral with a parody in reference to an advertisement for Peloton, a gym equipment company. In it, Peloton showed a woman receiving a bicycle from her husband – Davos then hired the same actress and produced a commercial in which she drinks martinis.

In addition to cinema and drinks, sports

In 2020, Reynolds and actor Rob McElhenney took over Wrexham AFC, a Welsh fifth-tier football team they hoped to revive. According Joe Pompliano of Huddle Upthey invested $2.5 million in the team, signed a 25-year lease on the local stadium, and Reynolds’ studio produced a documentary about the process.

Since then, Wrexham AFC has managed to secure numerous sponsorship deals, increased season ticket sales almost threefold and experienced a social media boom.

Now Reynolds is trying to put his “Midas touch” on the Ottawa Senators, a Canadian hockey team. If successful, he plans to build a new rink for the team and produce a series about the business.

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Megan Schneider

"Typical zombieaholic. General twitter fanatic. Food fanatic. Gamer. Unapologetic analyst."

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