Sponsor of Mercedes-AMG Petronas, Canadian fintech Nuvei is making its debut at the São Paulo Formula 1 GP with marketing actions throughout the weekend. The company will take customers to watch practice and the race, including a tour of the pits, immersion in team meetings and breakfast with members of Mercedes.

“We are a technology company that strongly identifies with teamwork and a commitment to high performance. We are very proud to be able to share our values ​​in this unique experience with our customers and partners in Brazil,” says Rafael Lavezzo, Senior Vice President of Nuvei América Latina.

Payment technology company, Nuvei became a partner of Mercedes in February. Since the start of the season, the company logo has been present on the helmet and suit of Mecedes drivers Lewis Hamilton and George Russell, as well as on the mechanics’ suit and team clothing.

“Formula 1 is an event that embodies innovation, high-level performance and technology, perfectly in line with Nuvei’s values. In addition, it offers broad visibility to highlight the synergy between the brands,” commented Carolina Libardi, Marketing Director of Nuvei.

The company has been carrying out this marketing action with customers since the start of the championship, including GPS locations in Miami (USA), Monte Carlo (Monaco), Montreal (Canada), Silverstone (England), Marina Bay (Singapore), Austin. (USA). ) and now, in São Paulo. The next destination will be Las Vegas, in the United States.

“Nuvei’s commitment to performance excellence through innovation aligns with our values. Therefore, we look forward to a fruitful period of collaboration as we share the brand with our global audience and find more similarities between our approaches to success,” concluded Mercedes Team Principal Toto Wolff.

Headquartered in Montreal, Canada, Nuvei is listed on the Nasdaq and Toronto Stock Exchanges. With payment processing services in over 200 markets.