It is no coincidence that the reebok won the competition to become the sporting goods supplier in the Botafogo🇧🇷 The current brand owner, Canadian businessman Jamie Salter, is also John Textor’s partner at Eagle Football Holdings🇧🇷 The company holds a minority stake in crystal palacein addition to holding 90% of SAF Botafogo, 80% of Molenbeekthe Belgian second division team, and have took control of Lyon from France in June🇧🇷

According to the agreement, Botafogo will have Reebok as sporting goods supplier for three seasons🇧🇷 The club had a temporary keychain, without displaying the mark, since March, when Kappa left the club🇧🇷 During this period it was speculated that the competition would be between Reebok and adidas🇧🇷

In Brazil, RB Brasil Artigos Esportivos is the manager of Reebok and who will be responsible for supplying the kit to the Rio de Janeiro club.

Brand management

Salter, through his company Authentic Brands Group (ABG), bought Reebok from Adidas in August last year. He paid $2.5 billion for the sporting goods brand which was acquired by the German company in 2006 for $3.8 billion.

“We have had our eye on Reebok for many years. The brand not only holds a special place in the minds and hearts of consumers around the world, but also enjoys wide global distribution,” said the then businessman.

ABG specializes in brand and celebrity management. In addition to Reebok, the company owns Forever 21 and Sports Illustrated. In the celebrity world, she owns the rights to names like Marilyn Monroe, Mohamed Ali and Elvis Presley, among others.

purchase of lyon

When he negotiated his most audacious acquisition in the world of football, the acquisition of 66.56% of the shares of Lyon, one of the most traditional clubs in France, John Textor had the financial help of Salter to complete the operation.

In order for the transaction to be concluded, Textor also had a line of credit of 523 million euros with Cannae, from the investor Bill Foley, also owner of the Vegas Golden Knightsa franchise competing for NHL🇧🇷 Part or all of the investment could be converted into shares of Eagle Football, the company of Textor, of which Salter is also a partner.