Canadian Company Launches “Rocinha Recicla,” a Plastic Collection Program That Uses Technology to Benefit Waste Pickers – Small Business Big Business

an initiative environmental international community is about to arrive in the favela of Rocinha, with a proposal to reduce the waste that ends up in the sea of ​​São Conrado. The Canadian company Plastic Bank opens, next Wednesday (08), the agency of selective collection”Rocinha recycles“, which intends to remove, in a first phase, more than 30 tons per month of plastic which would pollute the Rocinha and, by extension, the Praia de São Conrado.

Plastic Collection Center (Photo: Reproduction/Plastic Bank Brasil)

The operation of the company is based on an innovative and technological methodology, which has already prevented more than 2.5 billion pets from reaching the oceans in various parts of the world.

The main target of the program is floating waste, which ends up in the sea because, in most cases, the materials are not properly collected and disposed of. In addition, “Rocinha Recicla” intends to turn plastic waste into an economic asset, since residents and collectors of the project will receive a bonus paid per kilo. The initiative is sponsored by SC Johnson.

In practice, the company partners with collectors and collection centers located at a distance of up to 50 km from areas that can be affected by plastic pollution, such as the São Conrado sea. Once this step has been taken, a movement of professionalization of collectors is set in motion, which notably involves registration in an application using blockchain technology.

Blockchain is a distributed database on the Internet, with certifications that guarantee the authenticity of each operation, the same logic used by cryptocurrencies. In this way, collectors can receive other bonuses in addition to the value by weight value, for each kilo of plastic collected.

Once the plastic is collected, the material is processed and transformed into a new material, called social plastic. This product receives a seal that guarantees and informs about all the stages of material transformation, followed by the blockchain, making the operation safer for companies. The trend is that big companies around the world are starting to buy social plastic to package their products.

A planet (Photo: Editora Globo)

A planet (Photo: Editora Globo)

Elmer Hayward

"Pop culture fan. Coffee expert. Bacon nerd. Infuriatingly humble communicator. Friendly gamer."

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