Rafa Prado34 years old, works with the Internet. He added that there is an easy saying that all businesses must be online to promote themselves. In his opinion, this is a mistake. He cited as an example the agribusiness, which does not actively advertise on networks, but earns billions of reais.

“Not everyone is born to be an entrepreneur. Not everyone is born for the Internet. »said in an interview with PodSonhar, a podcast in partnership with Entrepreneurial power.

The show was broadcast live on Youtube of Power360 this Wednesday (September 27, 2023). The presenter is Miguel Carvalho, administrator. The episodes of the podcast are broadcast on Canal Empreender, from Grupo Bandeirantes, always on Tuesdays.

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Rafa Prado owns a series of companies that work with digital marketing. One of his companies, At The Top, owns the distribution rights to author T. Harv Eker, Canadian author of the book “Secrets of a Millionaire Mind.”

The entrepreneur says that most economic writers, whether inspiring or not, are in other countries. According to him, the scenario must change.

The businessman is from the suburb of Mauá, a city in greater São Paulo. He said he considered enrolling at USP (University of São Paulo), but didn’t get there the first time. “I had a very unusual education for those who wanted to enter USP.”

Entering USP was very important in his entrepreneurial journey, he reported. He gave advice to help him choose his path: “Your decision in the present is decisive on what can happen in the future. So try to make the best decisions you can with as much information as possible..

Regarding investments, he said there was a lot of misinformation on the Internet. He said many influencers “teach” how to invest with little money, like R$1,200. Rafa believes that it is impossible to make an investment with such an amount.

Concerning access to credit, he criticized the slowness of the Selic rate reductions. He said small businesses need more access to financing to grow.