Andrade joins the work of professors Cecília Camargo and Cristiane Carbone and recalls that on January 25, 1954 São Paulo inaugurated the Sé Cathedral, still unfinished and whose work began in 1916. with the paintings of Cristiane de Maua.

An invitation: reader of “Memory”, promote the exhibition “Memoria Paulistana”, as part of the series “Churches in the Cathedral of Sé”. It takes place inside the cathedral, in Praça da Sé, and will run until February 26.

The region at the party in São Paulo

Text: Antonio de Andrade

69 years ago, when São Paulo celebrated its 400th anniversary, an extensive program of celebrations took place throughout 1954.

Important monuments of the city such as the Sé Cathedral, Ibirapuera Park (designed by Oscar Niemeyer) and cultural events such as the International Film Festival, the II Biennial of Plastic Arts, the Ballet of the IV Centenary and the International Industrial Exhibition, were memorable landmarks of this ceremony.

Unforgettable the “money rain”.

The agenda began to be set in 1950 when the then mayor of São Paulo, Armando de Arruda Pereira (former adviser to São Bernardo and former director of Cerâmica São Caetano), appointed the businessman Francisco Matarazzo to chair the organizing committee of the festivities. nicknamed Ciccillo, the same man who had inaugurated, a year earlier, in São Bernardo, the Vera Cruz Film Company.

The São Paulo Press has made generous spaces available for the dissemination of the diverse program, taking the opportunity to publish several editions and thematic sections on the history, culture and progress of the capital of all São Paulo.

The commemorative edition of “Folha da Manhã” (current Folha de São Paulo) published with the double date of January 24 and 25, is symbolic for having registered a significant amount of messages alluding to the event, by companies located in the ABC, future Grand ABC.

Another highlight is a special section, included in the same edition, entitled “Mayors of the IV Centenary”. The publication lists, by name, all the mayors of the municipalities of São Paulo holding office in that year, 1954.

Four mayors received special mention, each covering a full page with biographical data and respective achievements: Jânio Quadros (São Paulo); Fioravante Zampol (Santo André); Lauro Gomes (São Bernardo) and Anacleto Campanella (São Caetano). Eloquent proof of the economic, political and commercial importance that ABC already represented.

MEMORY NOTE – Professor Andrade reproduced several of these advertisements. Very nice advertising pieces. The images will illustrate this week of São Paulo 2023. Please wait.

Photo credit 1 and 2 – Reproductions: Cecília Camargo

Photo credit 3 – Memory Project

FROM SÃO PAULO TO MAUÁ. From the work of Cristiane Carbone, the exuberance of Ibirapuera Park in 2008 and the facade of the first parish church of Mauá, the Imaculada Conceição, covered with stone from the city: reproductions made by Cecília Camargo

DIARY 30 YEARS AGO

Tuesday, January 26, 1993 – year 34, number 829.

BIG TITLE – Itamar denies being shocked after the Carnival.

The government wants to impose a limit on greed, but without fixed prices.

“The Pierrots, Harlequins and Colombians can feast without worry because they will not wake up with a package on Ash Wednesday”, declared the President of the Republic, in an official note.

CARNIVAL 93 – Santo André elects security guard Carlos Alberto Angelo King Momo, hairdresser Angela Pojato de Oliveira, queen, Simone Aparecida Chinelato, 1st princess and Gislene Gogozinho, 2nd princess.

YELLOW SERIES – Sunday (24-1-1993), first round of the Paulistão: in Novo Horizonte, Novorizontino 4, Santo André 0; at Anacleto Campanella, Sao Caetano 1, Inter de Limeira 1.

CHOPPED OFF – Júnior de São Paulo defeats Corinthians and wins an unprecedented title: 4 to 3, yesterday (25-1-1993), in Pacaembu.

BRAZILIAN MUNICIPALITIES

In the state of São Paulo, today is Santos’ birthday.

For Brazil: 26 municipalities of Piauí would celebrate their anniversary, including São João da Fronteira.

SAINTS OF THE DAY

Paul of Rome

Timothy, martyr

Tito, confessor

January 26…

1903 – Today (26-1-1903) all public schools in the state are reopened.

Sérgio dos Reis, also known as Oscar dos Reis, was born in São Manoel (SP), who in his youth moved to Diadema and worked there as a charcoal burner and potter, among other things.

1908 – The Planos Inclinados da Serra consumer cooperative is founded in Paranapiacaba.

1953 – The state of São Paulo was grappling with the electricity crisis. Light was preparing the installation of the Piratininga thermoelectric power plant. The Estadao wrote:

The area served by São Paulo Light & Power Co. Ltda, industrially, is the largest in Brazil and South America.

The Canadian company serves the cities of São Paulo, the suburbs of Santo André, São Bernardo and São Caetano, Santos (partly), Sorocaba, Jundiaí and many other municipalities located near these cities and in the valley of the river Paraiba.

1983 – Mayor Valdírio Prisco defines his secretariat, with João Maziero (administration of Ouro Fino), Antonio Ferrante (office), Neuza Aparecida de Figueiredo Ortiz (administration), Radamés Fortes (general attorney), Keisuke Hamada (works and planning), Luiz Antonio Basselar (Education), Carlos Barbosa Lima (Finance), Farid Eid (Health) and Adaquir Prisco (SU).