CAF, a Brazilian digital ID solutions company and considered one of the most promising competitors of Single in this segment, there is a new CEO. The company announced the appointment of Jason Howard to the role, replacing Darryl Green, who will now serve as executive chairman.

Jason. who has been with the company since last year as CRO (Chief Revenue Officer), will now be challenged to maintain the pace of the brand’s global expansion, meeting the logistical and operational demands of the business, which , besides Brazil, already has customers in the United States , Canada and United Kingdom. As reported by the company, he is currently based in Austin, Texas, where one of the company’s six offices is located. CIF.

“I am very honored by this appointment and look forward to the challenge of leading the CIF at such a crucial time for its rapid growth. CAF has evolved incredibly over the past few months and I was lucky enough to be part of that evolution. Today, I am taking on what I consider to be one of the greatest challenges of my professional life: leading this growing company,” says the leader, who joined the company last August.

As chief revenue officer at idtech, Jason oversaw all phases of the company’s global marketing and sales, with a strategic focus on growth in Brazil and globally, raising the profile of the company born in 2019 in the discreet municipality. of Venâncio Aires, in the interior of Rio Grande do Sul, for a company of international scope.

For Darryl Green, the challenge as CEO will be to coordinate the strategic part of CIF, both globally and nationally. He joined the company in 2022, taking over as chief executive last August, and since then the company has taken on a series of international hires. Many names (including Darryl and Jason) come from ethocaidetch co-founded by Green and sold to MasterCard.

Other names brought in by the company were Vanita Pandey, formerVisa who took over as head of marketing, and Emma Lindley (also formerlyVisa) who joined to drive international expansion. In December, the other two founders of ethocaAndre Edelbrock and Trevor Clarke, joined the company and became members of the board of directors.

A short story

THE CIF was founded in 2019 in the quiet municipality of Venâncio Aires, in the interior of Rio Grande do Sul, by businessman Leonardo Rebitte, creating identity validation and digital onboarding solutions, verifying the authenticity of documents and using facial recognition to guarantee the legitimacy of people. The proposal has attracted major Brazilian banks, fintechs and retailers such as Magalu, iFood, Cora, Asaas, mutual and N26.

However, as the company gained traction in the idtech space – where the unicorn Single is still the highlight – caught the attention of investors. In the middle of last year, the company received an investment of R$80 million signed by Canadians Darryl Green, André Edelbrock and Trevor Clarke, who co-founded the ethoca in 2005. Thanks to the contribution and expertise of the executives, the founder of CIF invited Darryl to become president of idtech (and indirectly opened more doors for Jason to be hired).

The company says on its website that it has completed over 26 million transactions and avoided BRL 877 million in fraud losses since its inception. The company increased its revenue by 10 times and its number of employees by 5 times in 2021. Currently, the startup has positions in São Paulo, Rio de Janeiro, London, Toronto and Austin, in addition to the headquarters in Venancio Aires.

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