ESPN bets on women’s sports super-programming to pump ratings

Disney channels will focus on women’s sports in July. Over the next month, starting this Friday (1st), ESPN will have UEFA Euro 2022 on its program, which will be broadcast exclusively throughout Brazil from the 6th, in addition to showing the best tennis players in the world. in action. Wimbledon and the WTA Tournament, the Concacaf National Team Tournament, the Women’s Tour de France and the WNBA All-Star Game.

With the sport’s biggest stars in action, ESPN channels and the Star+ streaming platform will broadcast every UEFA Women’s Euro 2022 game from July 6 to 31. With current best player in the world Alexia Putellas (Spain) being the main star of the dispute, the competition debut will be shown on ESPN 4 and Star+ on Wednesday (6) with England v Austria, starting at 4:00 p.m. .

Women’s tennis will also be one of ESPN and Star+’s highlights in July as the world’s best players in action in the competition for Wimbledon. The women’s final of the most traditional tournament in the modality will be live on the 9th, at 10 a.m. Additionally, the Star+ program will include WTA competitions in Lausanne, Budapest, Hamburg, Prague, Warsaw and Palermo.

July is Women’s Programming Month on ESPN

Starting July 4, the Concacaf Women’s National Team Tournament will be another attraction in Disney’s Sports Channel catalog, showing all of the competition’s matches. The big favorites for the title are the United States team, current world champion, and the Canadian team, current Olympic gold medalist. The opening match will be played on Monday (4) with USA vs Haiti broadcast live on ESPN 4 and Star+ from 8 p.m.

Basketball and cycling will also be in the spotlight with two of the sport’s biggest events. The WNBA All-Star Game brings together the world’s top basketball stars for the traditional July 10 mid-season event, broadcast exclusively on Star+. In cycling, the women’s Tour de France will take place from July 24 to 31 with a Star+ exhibition.

Elmer Hayward

"Pop culture fan. Coffee expert. Bacon nerd. Infuriatingly humble communicator. Friendly gamer."

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