Invest Curitiba is the new economic attractiveness program of the capital

Mayor Rafael Greca accompanied by Vice Mayor Eduardo Pimentel, Director of International Relations of the Brazil-Canada Chamber of Commerce, Paulo de Castro Reis, and President of the Curitiba Agency, Dario Paixão, during the launch of Invest Curitiba .| Photo: José Fernando Ogura

Mayor Rafael Greca launched, in the afternoon of this Wednesday (20/9), Invest Curitiba, an economic attractiveness program managed by the city hall and the Curitiba Development and Innovation Agency to attract new businesses in the city, thereby expanding opportunities for national and international players. companies in the innovation ecosystem, Vale do Pinhão. The information comes from Curitiba City Hall.

Alongside the Vice Mayor and Secretary of State for Cities, Eduardo Pimentel, and the President of the Curitiba Agency, Dario Paixão, Greca delivered to the municipality a new tool to promote the city in the commercial and industrial sector through Brazil and the world.

The launch ceremony also marked the signing of the memorandum of intent between Agência Curitiba and the Brazil-Canada Chamber of Commerce (CCBC), marking the first international promotional action of Invest Curitiba.

Investing in Curitiba

Invest Curitiba has its own website with information on the business potential of the capital of Paraná, in three languages ​​(Portuguese, English and Spanish). The website is also a gateway for the first contacts of companies that want to establish themselves in the city, establish partnerships or invest in solutions created by startups and companies from Curitiba, thus contributing to the internationalization of the capital of Paraná.

Voted the smartest city in Brazil and an international benchmark for its programs of innovation, sustainability, public transport, quality of life and environmental preservation, Curitiba offers a promising environment for new businesses and international financial contributions .

“Anyone who wants to invest in innovation programs will have Invest Curitiba as an instrument, in line with what already exists in Invest Paraná. The idea is that we take international resources, help format, within the framework of Vale do Pinhão, the projects and raise funds to increasingly transform our ecosystem into a wheel of prosperity,” declared Mayor Rafael Greca.

Doing business with Canada

The signing of the memorandum of intent between Agência Curitiba and CCBC had the participation of Invest Alberta, an agency that plays the same role of business attraction as the Curitiba program in the Canadian province. Since 2020, Invest Alberta has supported the commitment of nearly $20 billion in investment to the Canadian province.

The protocol will generate cooperation agreements between Curitiba and Canadian companies, universities and investors; as well as actions and exchange events and the city’s relationship with technology, innovation and economic development institutions in Canada.

The partnership signed this Wednesday was made possible thanks to the trip of the president of Agência Curitiba, Dario Paixão, in June, to the Alberta region, to learn more about the innovation ecosystem of this region and strengthen relationships with new businesses.

“We hope that this know-how that Invest Alberta, in collaboration with the Brazil-Canada Chamber of Commerce, will bring so that we can attract the necessary investments and bridge the gap between small business owners and large investors. image even more recognized throughout the world”, underlined Paixão.


A Canadian delegation comprised of representatives from CCBC, Invest Alberta and other academic, financial and investment institutions from the North American country, attended the event to witness the signing of the document.

Alberta is the fourth largest Canadian province and its economic vocation revolves around livestock, oil and agriculture. The capital Edmonton and Calgary are among the main cities.

The province of the North American country has more than 900 companies expert in the development of clean technologies, including startups that work with oil and gas companies, in addition to a structure of institutions that provide access to financing. He is also known for using modern technologies to increase production and efficiency in the agricultural sector.

“We are very happy with this partnership that brings together the business and innovation ecosystems of both,” underlined the director of institutional relations of the Brazil-Canada Chamber of Commerce (CCBC), Paulo de Castro Reis.

Reis also highlighted the business potential between the capital of Paraná and Alberta due to the similarity of activities. “Our sectors of economic strength are the same: energy transition, agrotechnology companies, biotechnology solutions and innovative thinking for the use of new technologies, such as artificial intelligence,” he said.

Agenda in Curitiba

This Thursday (September 21), the Canadian delegation will visit Curitiba’s smart city programs and players in the city’s innovation ecosystem, such as Muralha Digital and Fazenda Urbana. The tour also includes visits to actors in the Pinhão Valley, such as startup incubators and accelerators, such as Habitat, from the Federation of Industries of Paraná (Fiep) and Hotmilk, from the PUCPR.

Megan Schneider

"Typical zombieaholic. General twitter fanatic. Food fanatic. Gamer. Unapologetic analyst."

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