In August, news broke that The Walt Disney Company would join Netflix and begin cracking down on password sharing among Netflix subscribers. Disney+. It could happen soon.

Just like other streaming services, Disney+ will start warning when someone logged into an account is watching in different parts of the world, and they have already informed subscribers in Canada when they will start monitoring this.

Canadian website Mobile Syrup reveals details of an email sent to Disney+ subscribers in Canada, noting that an “updated subscription agreement will take effect on the next billing date, beginning November 1, 2023 “, prohibiting people who are not at home from using your account.

According to the website, Disney+’s email regarding the password sharing crackdown adds:

“We may, in our sole discretion, review your account usage to determine compliance with this Agreement. If we determine that you have violated this Agreement, we may limit or terminate your access to the Service and/or take other actions permitted by this Agreement.

Again, this was sent to Canadian subscribers with a start date of November 1st. Disney+ subscribers in Brazil and the United States have not yet received such a notification, but will eventually.

“We are actively exploring ways to approach account sharing and the best options for paid subscribers to share their accounts with friends and family,” Bob Iger, CEO of The Walt Disney Company, previously said. “Later this year, we will begin updating our subscription agreements with additional terms and sharing policies, and implement tactics to drive monetization sometime in 2024.”

“We already have the technical capacity to monitor a lot of this (password sharing). And I’m not going to give you a specific number, except to say that it’s significant. But what we don’t know, of course, is, while we’re working on it, how much of the password sharing, once we eliminate it, will turn into subscriber growth,” he said. continued Iger.

Disney+

Netflix saw subscriptions increase after banning password sharing

Although viewers may balk at the idea that password sharing is now discouraged by these subscription services, according to Netflix, this has actually been a good thing for its business.

During a recent earnings call, Netflix confirmed that every time it announces a crackdown on password sharing, the result is an increase in subscription cancellations.

However, once this situation stabilizes, new subscribers begin to sign up, resulting in net subscriber growth for the most recent quarter. It’s possible that Disney+ will experience a similar trend.

The post office Disney+ could soon end password sharing appeared first on Cinema Observatory.

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